Best Friends By Jaz

Branding and packaging for a pet toy brand Best Friends by Jaz. The name references what pets mean to humans’ loved companions & bffs. Jaz ties back to the parent company, Jazwares. The line is focused on four styles of play Cuddle, Chew, Play and Fetch. The packaging is sustainable, minimal and plastic-free, with a clean and simple aesthetic that directs focus to the toy. Color blocking is utilized to efficiently communicate the play pattern with a beautiful on-shelf presence.