The Body Shop
Created as an entry for the D&AD New Blood Awards, The Body Shop is the original ‘natural and ethical beauty’ brand and stands as a force for positive social and environmental change.
The Body Shop wanted a new look to encompass their product efficacy and honest, beauty credibility. We created a visual language for the brand, reflecting their pioneering spirit within the beauty industry and overall progressive nature. This was channeled through a variety of deliverables including web graphics, shop fronts and campaign collatoral.
The product's all-natural, fair-trade ingredients were the inspiration, and brought tactile quality to reflect the ingredients' origins. This is shown through handwritten typography logo treatment.
